Upcoming Events
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The Ins and Outs of an Influencer Agreement
Tuesday, March 18 at 12:30 p.m.
Zoom webinar
Influencers are a more prevalent part of the marketing mix than ever before. But what happens before the Instagram story gets shared or the TikTok gets posted? This session will highlight the ins-and-outs of working with influencers including when to use an agreement, what should be in your agreement, and how to decide on deliverables, so that every party leaves the partnership happy.
Travel Alliance Partnership’s Colleen Onuffer and Sarah Martin, co-authors of “Influencer Marketing: A Destination’s Guide to Understanding and Working with Influencers” eBook, will share best practices and real-world examples from years of influencer marketing experience.
Free for PRSA Members
$5 for non-members -
Marketing to Gen Z and Gen Alpha
Thursday, April 10 at 12:30 p.m.
Zoom webinar
What do Gen Z and Gen Alpha want to see in our marketing, PR and fundraising efforts? Interested in learning about the differences in mindset and priorities among Gen Z vs. Gen Alpha?
Learn all this and more during this webinar with Jamie Jacobs of Riger Marketing Communications and Diane Gayeski, Ph.D. of Ithaca College along with some of her public relations students.
Free for PRSA Members
$5 for non-members
more prsa events
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prsa conferences and workshops
The national PRSA organization offers myriad webinars, workshops and conferences for communications professionals. A benefit of becoming a member? Many of the webinars are free, and you receive discounts on conference fees!
Materials from Past Events
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This collaborative discussion about the technologies we have all come to rely on allowed PRSA members and guest to create a helpful resource that lists technologies communicators in our region find helpful. You can access this list by clicking the button below.